“While performing #Marketing #Budgetary, Every #Enterpreneur/ #Businessman thinks of common question that When & How much to spend on Marketing”

Spend 5-10% of #revenue on marketing for a stable business, but increase to 10-20% (or more) for aggressive #growth, especially for #startups or in #competitive industries. To determine your “when,” allocate funds when your company goals, resources, and #marketing_strategy align, such as during growth phases or to meet specific #objectives like market #expansion.

“When to Spend?”

1. During Growth Phases:
Startups or businesses aiming for aggressive expansion should invest a higher percentage of their projected revenue to fuel that growth.

2. To Achieve Specific Goals:
If your goal is long-term brand building, #customer_acquisition, or entering a new market, increased marketing investment is necessary.

3. In Response to #Market_Dynamics:
In highly competitive industries or when facing market contraction, a higher marketing spend may be needed to maintain market share and compete effectively.

4. When Resources Align:
A sound marketing budget occurs when your company’s goals, resources, and the potential of marketing activities intersect.

“How Much to Spend?”

1. Revenue Percentage (Rule of Thumb):

@Stable_Businesses: 5-7% of revenue is a common guideline.

@Aggressive_Growth_Businesses: 10-20% or more is more appropriate for high-growth companies.

@New_Businesses: Base the investment on a percentage of your desired end-of-first-year sales to fund initial market entry.

B2B vs. B2C:
B2C (Business-to-Consumer) companies often spend more on marketing, around 10% of revenue, compared to B2B (Business-to-Business) companies, which typically spend 2-5%.

Industry-Specific Needs:
Some industries, like pharmaceuticals or consumer products, require much higher percentages (20-50% of revenue) due to high competition.

Consider Total Marketing Costs:
Remember to budget for more than just paid advertising; include costs for PR, events, tools, and software needed for your marketing efforts.

Analyze and Adjust:
Your marketing budget isn’t fixed. Monitor your campaigns’ success metrics and adjust your spending allocation to the channels that are performing best.

#Brand ego is the way a #company sees itself and #wants others to see it. Just like #people, brands have personalities. Some brands want to be seen as #cool and #trendy, while others aim to be viewed as #friendly and #helpful. This #self-image is important because it helps brands connect with customers. For example, a brand that thinks of itself as a #leader in technology might focus on being innovative and cutting-edge, #attracting #customers who love the latest gadgets. On the other hand, a brand that sees itself as #caring and community-focused might highlight its efforts to support local causes. Overall, brand #ego shapes how a company acts, what it offers, and how it #communicates with its #audience.

To effectively Market a product, you need to understand :
1. Its Key Features
2. Benefits,
3. Target Audience,
4. Unique Selling Points,
5. Potential Pain Points Addresses,
6. How It Compares To Competitors,
7. Pricing Strategy,
8. Distribution Channels & Most Importantly,
9. Why Customers Would Want To Buy It &
10. What Problems It Solves for Them

That’s All About One Should Know To Do To Market Any Product From Any Domain….

Better Understanding Is A Must…

Polymer soil stabilization is best method to improve strength & durability properties often relies on cement, lime, fly ash & asphalt emulsions. These materials are inexpensive relatively easy to apply & provides benefits to many different soil types.
It is a cost effective method that uses In-situ soil, which eliminates the need to import quarried aggregates. It also have short curing which allows to fill open pits-potholes quickly.

for more details & material requirements please write us at flofixx.care@gmail.com or visit www.flofixisolutions.co.in